Even before Squid Game Season 3 began, the global phenomenon kicked off with worldwide celebrations of the epic final season of the series. 

To immerse fans more deeply in the world of Squid Game — and more specifically its iconic games — activations in more than 25 countries gave fans the opportunity to play legacy games, encounter Jump Rope for the first time, and, in some instances, play local interpretations of the games in the series.

In the months leading up to the premiere, fans around the world accepted the invitation to step inside the thrilling world of Squid Game once again to participate in immersive, high-stakes fan activations, which wrapped with an epic parade and fan event in Seoul on Saturday, June 28, that hosted more than 38,000 fans. Familiar (and feared) icons of the series — including Young-hee and Pink Guards, among others — marched through the heart of Seoul from Gwanghwamun Square to Seoul Plaza, culminating in a finale fan event with director Hwang Dong-hyuk, stars Lee Jung-jae and Lee Byung-hun, and nearly every cast member from Seasons 1–3 gathered together for one epic celebration!

Over the course of Seasons 2 and 3, there have been fan activations across six continents, overseen by more than 20,000 Pink Guards. Marquee events have drawn over 10 million fans online and 273,000 in person with nearly 93,000 taking part in one-of-a-kind races, mazes, and other games inspired by the series.

While Squid Game is over — see what director Hwang has to say about a possible Season 4 — there are still plenty of ways to participate in the lore of the series. Read on to find out more.

Squid Game Season 3 parade in Seoul.

PHOTO BY JOO YONGSEONG

Squid Game Season 3 parade in Seoul.

PHOTO BY JOO YONGSEONG

But first, how many people have watched Squid Game Season 3?

Well, a lot! To be precise, Squid Game Season 3 had an incredible 60 million views in its debut week, meaning that it earned the second most views for a show in its premiere week — second only to Squid Game Season 2 in December 2024, which garnered 68 million views in its first week.

But it’s worth noting that Squid Game Season 3’s 60 million views broke the record for most views for a Netflix show in its first three days alone — Season 2 had four days in its debut week, since it premiered on a Thursday, rather than a Friday.

Not only that, Squid Game Season 3 is ranked No. 1 in all 93 countries tracked — the first time a show has ever done that in a single week — and it broke into the Most Popular list in its first week — now Netflix’s ninth most popular non-English show of all time.

Can I see photos from all the Squid Game Season 3 events?

Yes! Events took place all around the world — from Japan to Malaysia, France to Poland, from Brazil to Australia. Check out this article to see everything from the massive parade that traveled through the streets of Seoul on June 28, to the real-life Jump Rope event in Brooklyn’s Domino Park on June 20.

Fans at the Squid Game Season 3 Gwanghwamun event in Seoul.

Squid Game Season 3 Gwanghwamun event in Seoul.

Where can I get Squid Game merch? Or play the games in real life?

Head right on over to Netflix Shop to get your very own tracksuit, Young-hee dress, or even an X or O patch. More Squid Game–themed gear can also be found at PUMA (launching July 10), Primark, Pull&Bear, Aéropostale at Liverpool (Mexico), Shinsegae (South Korea), Hot Topic, and BoxLunch, all of which are weaving the show’s infamous iconography into everyday apparel and accessories with a competitive twist.

For still more Squid Game gear, visit KAWS, The Woobles, Lucie Kaas, Artemide, and Mattel Creations MEGA Staircase Building Set, all of which have new and recently launched collectibles worthy of your piggy bank winnings. Suit up with the latest costumes from Spirit Halloween (launching later in July), and toast the final game with inspired-by bottles from returning partners HiteJinro soju and Johnnie Walker scotch. 

For contestants looking to play IRL, check out Squid Game: The Experience, where you can compete in games inspired by the series’ suspenseful challenges. This global activation is now open in New York City, Seoul, Sydney and its newest location: London. Plus, an all-new battleground will be opening later this year at Netflix House Dallas. 

And there’s more! Fans can also test their skills with the multiplayer party royale game Squid Game: Unleashed, which introduces new games and characters timed to the climactic finale.

The Squid Game universe is expanding across gaming platforms, offering fans new ways to engage and create. 

• On June 27, along with new themed cosmetics and a Reload map, Squid Game came to Unreal Editor for Fortnite and Fortnite Creative, enabling creators to build their own twist on the world’s most intense playground.
• Starting July 18, Garena Free Fire players can dive into the thrill of Squid Game–inspired survival challenges through a series of games and wearables in Free Fire’s Battle Royale and Clash Squad modes.
• Meanwhile, fans can head to Roblox to get immersed in the Squid Game: The Final Games experience featuring mini games from each season and free series-inspired digital wearable items for players’ avatars. More than 20 official Netflix items and emotes are available across the experience and the Roblox Marketplace. 

PHOTO COURTESY KATHRYN HUANG/MATTE P

PHOTO COURTESY KATHRYN HUANG/MATTE P

Fans compete during a Squid Game Season 3 fan event at Domino Park on June 20, 2025 in Brooklyn, New York.

PHOTO BY JASON MENDEZ/GETTY IMAGES FOR NETFLIX

Lee Byung-hun and Hwang Dong-hyuk attend a Squid Game Season 3 fan event at Domino Park on June 20, 2025 in Brooklyn, New York.

PHOTO BY JASON MENDEZ/GETTY IMAGES FOR NETFLIX

What else can I do if I’m still missing Squid Game?

We get it! One thing you can do is follow all the official Squid Game social accounts — including Instagram, X, and TikTok — as well as your local Netflix channels. Don’t forget to check out all the Squid Game videos and articles right here on Tudum. And it’s always a good time for a rewatch.

The game may have ended, but the fun can still continue!

Squid Game Season 3 fan event in Seoul.

PHOTO BY JOO YONGSEONG