Ready for some scrumdiddlyumptious news? The Golden Ticket, an all-new reality competition series inspired by the bold and imaginative universe of Wonka, is coming to Netflix in 2026.
Just like Charlie Bucket and the other children in Roald Dahl’s original 1964 novel Charlie and the Chocolate Factory, a group of lucky contestants will have the chance to step into the whimsical wonderland — and to enter, you’ll need a coveted golden ticket. To achieve sweet success in this high-stakes social experiment, players will have to adapt and strategize, as a golden ticket only gets you so far. Wonka’s guests must withstand games, tests, and temptations designed to prove their instincts, resilience, and ability to thrive in the chaos of a retro-futuristic dreamscape.
The filming location and other details will be revealed at a later date, so you’ll need to exercise some patience, patience, little dear. Think you have what it takes? Click on the portal at the top of the page to begin your journey into the unknown. Applicants must be 18 years of age or older and reside in the U.S. Other terms and conditions may apply.
“We are thrilled to bring the magic of The Chocolate Factory to life like never before,” said Jeff Gaspin, Vice President of Unscripted at Netflix. “This one-of-a-kind reality competition blends adventure, strategy, and social dynamics, creating an experience that is as captivating as it is unpredictable. For the first time, a lucky few won’t just have to imagine the experience — they’ll get to step inside the factory and live it.”
Following the release of the films Matilda the Musical and The Wonderful World of Henry Sugar, The Golden Ticket is the latest Roald Dahl project from Netflix, which joined forces with the Roald Dahl Story Company in 2021 to bring stories from the author’s treasured universe to fans around the world. The Twits, an animated movie based on Dahl’s 1980 book of the same name, is also set to hit Netflix this year.
Check back soon for more updates as we get closer to the launch of The Golden Ticket.
