Inside: USA is a one-of-a-kind, high-stakes reality show that spans a week and features 12 contestants battling it out for $1 million. The only catch is that they enter the house with nothing but the clothes on their backs –– everything inside costs a hefty price that’s directly deducted from the prize pot.
The first season of Inside, from a group of seven British content creators known as the Sidemen (Behzinga, W2S, Zerkaa, KSI, Miniminter, TBJZL, and Vikkstar123), became a massive hit on YouTube in 2024. Audiences eagerly tuned in to watch contestants live in a house with few allotted amenities, taking cold showers and eating a repetitive meal of rice and beans in the hopes of winning £1 million — a fund that rapidly dwindled every time they took a hot shower, bought snacks, or lost challenges.
Inside Season 2 premiered March 17, delivering another installment of high-stakes high jinks, and now Inside: USA brings the diabolical shenanigans to America.
So who are the Insiders vying for victory this time around?
Scroll on to see who will be part of Inside: USA.
The fan-favorite Selling Sunset star is known for being bold and dynamic, which has led to her success in the luxury real estate market. Now she steps inside a place that offers zero amenities and requires spending, not making, money for life’s finer things.
A high-energy streamer with a large, loyal fan base, Sketch steps inside for a competition that might be trickier than the games he’s used to playing. How will he fare in an environment void of the Roblox and Minecraft that he’s used to?
Whether rapping, hooping, or streaming, Jay Cinco has connected with fans and formed a blossoming base. Now he’ll shoot his shot in a game far more twisted and unpredictable than basketball.
After going viral as a ring girl during Paul vs. Tyson in November 2024, Sydney Thomas’s popularity erupted into a massive online following. She’ll carry that momentum inside for a true test of will.
Montana native and former college football star turned TikTok heartthrob, Mark Estes rose to fame with the viral cowboy collective Montana Boyz. Now it’s time to see if that dreamboat status translates to success in a house full of locked-in competitors.
TikTok sensation Fannita Leggett burst onto the scene with lip-syncing and razor-sharp humor, building big social media followings. Having hosted a podcast and proven to deliver compelling commentary, Leggett brings social skills and fearless flair for a chance at the big prize.
Aisha Mian has more than 3 million followers on TikTok, all of whom are apt to catch her doing her makeup, working out, or sharing a hair tutorial at any given moment. How will she fare in a place that’s severely lacking in luxury beauty products and amenities?
Whether he’s acting in a sketch, chatting on a podcast, or doing a blind-dating video, Zach Justice is always bringing the jokes. Can he rely on his wittiness and sense of humor to help navigate the constraints of competition inside?
Whether he’s sneaking an F1 driver into a go-kart match to beat his friends or paying a private investigator to follow him, Max Fosh’s unique video concepts have earned him millions of YouTube subscribers. Now he’ll bring his brilliant brain into a game filled with strategy and spending.
Ekin-Su is no stranger to victory as she rose to fame en route to winning Season 8 of Love Island (UK). While that experience was full of sunlight and stunning views, her time inside promises to be quite the opposite. Can she still triumph in a new, vastly different environment?
From Vine to YouTube, Alissa Violet gained fame over a span of several years across multiple platforms. Now she’ll step into the fold to see how her influence fares against other popular names.
